Why Is Google Making This Move

For Google, maintaining itself as a search leader as radiocommunication profits access grows is extremely important since this is one area with extremely high growth prospects. The mobile phone is poised to become one of the most prevalent ways to access the Internet, analysts say, raising the stakes for Google. Thats wherefore the lodge is exploring ways to get its services on alone such devices and why it might undertake the risky but ambitious gambit of producing its feature phone.For Google to really go mobile, it needs changes in the existing marketplace, where phone companies operate systems largely closed to unapproved devices and applications. Their basic strategic objective is to make sure the piano tuner Internet resembles the wired Internet, right promptly they are very different. Googles vision is to have mobile-phone service offered free of monthly charges to consumers departing to put up with advertising. What Google wants to accomplish is to broker advertisin g on mobile phones the way it has on the Web.Wireless carriers worry that Google will muscle its way into the young market and capture their wireless advertising dollars. HOW DOES GOOGLES SUPPORT FOR OPEN ACCESS FIT INTO GOOGLES PLANS? With the requirement to allow any device or application to operate on the spectrum, however, Google could get into the mobile market without having to actually build and operate a network. If Google is successful, however, broadcast companies will have much more flexibility in creating chore models that use spectrum that used to belong to them in the first place.The irony of this is stunning. Open access provides the following flexibility Open applications. Consumers should be able to download software applications and content, and use services without restrictions. Open devices. Consumers should be able to use any type of handheld communications device and not be limited to those provided by or approved by the wireless service provider. Open servic es. Third-party resellers should be able to obtain wholesale bandwidth or wireless services from any follow that wins a 700 MHz license. Open third-party networks.Other networks should be able to interconnect at technically feasible points with a 700 MHz licensees wireless network. IT LOOKS LIKE GOOGLE WANTS TO GET INTO radio set, YET, WIRELESS IS NOT ONE OF GOOGLES CORE COMPETENCIES. WHAT SHOULD GOOGLE DO ABOUT THIS? Google could buy the spectrum like real estate, lease it to someone to build/run the network, and still do in its Android devices up to it. Googles priority as a public company is to make a profit having a Google-branded wireless service would attract a good deal more eyeballs to its ad-based services.As the leader in the open internet world, Google stands to benefit in a purely open wireless world, but so will we all. Big or small, a level field of play will mean an explosion of creativity and applications that we cant even count today. Google could implement wire less Internet experiences that dramatically surpass whats available today, including Phones that incorporate quality cellular browsers to enable listening and viewing to all speech sound and video streams Implementing a WiFi-friendly cellular network to offload bandwidth-intensive Internet access and encourage dual 3G/WiFi phones Putting WiFi VOIP software on all phones Offering feature-rich synchronization between handsets and the Internet for Googles applications as well as third parties Providing advanced mobile commerce software for wireless Internet shopping experiences Testing free and discounted airtime and wireless Internet services paid for with text, audio, and video advertisements Being unique among cellular operators to leverage the Internet for educating customers through a comprehensive package of Weblogs, wikis, videos, podcasts, and email newsletters, and encouraging senior executives and consumers to interact online APPLY AS MANY TCOS AS YOU CAN TO GOOGLES MIGRATI ON TO DIGITAL.A Given a company situation be able to describe the industry dynamics of technological innovation. Combined with its core competencies of search, applications, and advertising, Google may soon add new puzzle pieces that will help create an end-to-end mobile broadband network in the US. However, these new pieces may be mostly about expanding its core businessproviding comprehensive access to information in exchange for targeted-advertising dollars D Given an organizational context, develop a plan to increase the innovative capabilities of the organization both through collaboration trategies and internal innovation. If Google was a winner in the 700MHz auction, I believe the company would have attempted to wholesale the spectrum, and would have collaborated with partners to ensure a buckram presence in mobile broadband and drive its own advertising revenue. E Given information about a companys industry, and organization, train a technological innovation strategy t hrough its new product development strategy. By bidding in the auction, Google forced Verizon to shell out the immediate payment necessary to grant open access to devices and applications on portions of the spectrum.Google doesnt really care about what the Telco paid for wireless access. They just want access to the platform. So Google got the open access rules it wanted, forced telecoms to pay for open access airways all for the cost of FCC lobbying and some game theorists hired to formulate an optimal bidding strategy. Google now gets to sit back and focus on its core competencies search, advertising, and street magic.Reference 1. http//www. bignerds. com/papers/3640/Research-Googles-Attempt-Buy-Into-Wireless/