Media Audiences Essay Example | Topics and Well Written Essays - 3000 words

Media Audiences - Essay ExampleThe intention of this study is engineering as unrivalled of the aspects in the twenty first century that has not only win overd the ideas, notion and perceptions of the human beings but similarly the way people live their lives. It has become one of the most significant and considerable facets of human lives. Moreover, the technological changes and the advancement in technologies in the last few years have proved to be some(prenominal) more in comparison to the previous hundred years. Furthermore, the exponential boost in the advancement and designing is technology is in a continuously growing process. Therefore, no one can neglect the right that the humans atomic number 18 now living and belonging to the society that has exquisitely become reliant on science and technology. In fact, according to one of the authors Technology is one part of the complex of relationships that people division with each other and the terra firma around them it sim ply cannot be understood out(a)side of that concept. receivable to such an immeasurable development and progression of technology, it has gained and dominates over all pieces of human lives, weather it is business, health care, education, entertainment, locomotion or personal relationships. Whilst looking at the world of business and commerce, one can figure it out that ecommerce has altered and transformed the business community and how one thinks about while doing business. From small business enterprises to colossus multinational corporations, every businessperson is making the most of the technology in the todays fast-paced world of online market. ... Therefore, mass media has become a powerful and prominent figure for the entire populace of the world (Haour, 2004). Audiences come under immense feats on a short-term, median-term and long-term basis by the technology and media due to its influential powers. The short-term effects of technology and media not only expose the pe ople with the sensation and providing knowledge about an entity, but also modify and revise the obsolete and outmoded or away information, and increase their recall abilities about a meticulous announcement or advertisement. When the attitudes, beliefs, behaviors and opinions about social norms changes or alters within a person, that individual comes under the intermediate or median-term effect of technology and media. However, the long-term effect of technology and media relates and integrates all the impact of short-term and median-term in conjunction with focused streamlining the alleged norms and preservation of behavioral change (Napoli, 2011). The ideas about the audience dependency on technology have come under a range of studies and researches in the precious decades. The consequences of media exposure provides with the fact that the effect of media and technology on audience are diverse and wide-ranging. In addition, it has also been an understanding that audiences also leave an impact on the media with the intensity and incidence of their usage. Media and technology have come under advancements with a prime objective to promote social change in developing and under-developed nations. Therefore, with respect to this objective research studies have identified and concluded that knowledge cleft and media exposure over time are the factors that affects and shapes the